seo

AI, SEO and Burnout: This Is the Game

Google is changing the rules with Gemini, core updates are shaking up sites, and AI is generating new challenges. Here's the state of play so you don't fall behind.

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AI, SEO and Burnout: This Is the Game

Okay, let's put it this way: if you thought web marketing was a flower-filled field where you could pick up leads with a bit of low effort, well, maybe you missed some updates. The game has changed, and not by a little. With AI popping up everywhere, Google rewriting the rules with surprise updates, and the feeling of running an uphill marathon, it's normal to feel a bit overwhelmed. But no panic, we're here to shed some light and figure out how to navigate this stormy sea.

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